Steven Heller
Type & Lettering pg. 200-231
- computers have broken down the barriers between designer and craftsperson, and the internet has democratized the distribution networks.
- Bertram Goodhue, designed Cheltenham
- hand lettering makes the client feel like they are getting something personal rather than usual.
- drawing can teach you a lot about design
- always push it as far as possible when it comes to clients because when you start doing what they expect, there's a good chance they will want you to play it safe every time.
- learn to let go of things
- ruminating on one's own style can be dangerous
- self-education is crucial to learning
- it is okay to do personal projects that you only worry about your own enjoyments and not thinking about potential sales.
- don't forget about classic typefaces
- internet and email has changed the way a lot of designers work
- web is the future
- computers have broken down the barriers between designer and craftsperson, and the internet has democratized the distribution networks.
- Bertram Goodhue, designed Cheltenham
- hand lettering makes the client feel like they are getting something personal rather than usual.
- drawing can teach you a lot about design
- always push it as far as possible when it comes to clients because when you start doing what they expect, there's a good chance they will want you to play it safe every time.
- learn to let go of things
- ruminating on one's own style can be dangerous
- self-education is crucial to learning
- it is okay to do personal projects that you only worry about your own enjoyments and not thinking about potential sales.
- don't forget about classic typefaces
- internet and email has changed the way a lot of designers work
- web is the future
"I actually do have a brain and I prefer to use it."
-Marian Bantjes
