Reading #3 - Information Design

BECOMING A GRAPHIC DESIGNER
Steven Heller

Information Design pg. 100-111
-Not all graphic design is about packaging information
-"information architecture"
-Employs type and graphics to clarify and concretize mostly non visual information, such as facts and figures.
-The role of the info designer is to guide users away from confusion into understanding, regardless of subject.
-Otto Neurath - German designer (late 1920's) introduced universal graphic symbols
-Type, symbol, and image are primary tools
-International Style of Graphic Design (this style influences a lot of info design because it is all about stripping the design of unnecessary aspects of the design)
-"visual organization"
-"informational anxiety"
-adding an intellectual dimension for further understanding 
-promotes someone's agenda
-mixing information with illustration
-interest the readers enough to pay attention to the data
-type should be invisible from info graphics
-small projects outside of work are crucial
-sensitivity to content
-highly attuned aesthetic awareness

"Simplification menas eliminating the unnecessary so that the necessary may speak."     -Hans Hoffman

"To me, information design expresses the ultimate communicative powers of graphic design: a tangible, date-based problem solved with a descriptive visual strategy that still uses basic formal principles of color, weight, and scale."
-Alicia Cheng